Advertise on Zetland FM

Listeners use radio for emotional reasons and connect with it readily – perhaps to keep up their spirits if lonely, stop themselves from getting bored in a car, or isolated while doing daily tasks. This leads to them seeing radio as a kind of friend making it a valuable environment for an advertiser to appear in.

A listener chooses a local station like Zetland FM because it gives them relevant information that a larger regional or national station might not so often, so their loyalty and in turn, their 'listen time' is likely to see an increase because they want to know what is happening in their area.

Most radio listeners are engaged in another activity, meaning that advertisers can reach them at key access times in the day – when they are on the school run, heading to/from work, surfing the net, before going out on Friday or Saturday night, and so on. Plus with radio now available on mobiles and online, access is becoming even more widespread.

Research shows that radio, together with cinema, has the lowest level of advertising avoidance – people rarely switch stations and are available to listen to any message that is relevant, creative and intriguing. It's a great opportunity for advertisers who want to reach out to new customers or to tell existing customers something they didn't know.

Radio is a strong "call-to-action" medium - even more true in a world where consumers access brands via the internet. Social media can be a huge driver of branded content through a radio promotion. We can offer a range of on air, digital and promotional opportunities that help raise awareness.